Dominating ROI Discussions with Value-Driven Metrics

April 23, 2025

Let’s Be Honest—No One Wants to Pay for What They Don’t Understand

And that’s the biggest hurdle in selling listing management. Business owners hear “listings,” and they picture their nephew updating Yelp once in 2019. So, when you hit them with a $149/month price tag, they hit you with the “we’re good” before you can even show them a scan.


Start With the Cost of Invisibility

When someone searches for “roof repair near me,” who do they call? Answer: whoever shows up first with complete info, great reviews, and a working phone number. That listing spot isn’t just digital real estate—it’s a pipeline to processed payments. If your merchant doesn’t show up—or worse, shows up wrong—that’s not just bad SEO. That’s a missed swipe. A missed invoice. A missed deposit. Now multiply that across 30–40 searches a week. That’s potentially thousands of dollars in lost volume every day.


Make It About Revenue, Not Listings

Don’t open with, “We sync 60+ directories.” That’s features. Instead, lead with impact: “What would 5 more calls a week mean to your business? Because your listings are costing you that—every week.” Now you’re not talking about tools. You’re talking about money.


The ROI Formula That Lands Every Time

Use this simple, proven framework:
1. Show the issue — “Your hours are wrong on 4 major directories.”
2. Quantify the loss — “These platforms get thousands of local searches.”
3. Tie it to action — “Fixing this could bring in 10–20 more calls per month.”
4. Connect to revenue — “If even 3 of those turn into $200 sales, that’s $600 right there.”


You’ve now positioned a $149/month tool as a potential $600–$2,000 return.


Use the Listing Audit as a Visual Punch

Forget bullet points. Show them. Pull up Google, Yelp, Facebook, Apple Maps. Show the mismatched info, missing reviews, or no photos. Then say:
'We can fix all of this and keep it fixed—automatically.' That’s when they realize you’re not selling a product. You’re solving a problem they didn’t even know they had.


Sell Outcomes, Not Features

Business owners don’t want to 'manage listings.' They want:
- More visibility
- More calls
- More reviews
- More booked appointments
- More online orders
- More processed volume
 
Listing management is just the vehicle. The payoff is volume and profit—plain and simple.


Tie It Directly to Payments

Here’s the magic phrase: 'You can’t process payments from a customer who never calls you.' That line snaps the merchant back into focus. Because listing management isn’t a marketing thing—it’s a revenue thing. It’s about putting their business in a position to take more swipes, issue more invoices, and reduce missed opportunities. That’s how merchant services pros need to frame it.


Preempt the Price Objection

Don’t wait for them to question the cost. Flip the script: “I know $149/month sounds like a lot—until you realize your current setup might be costing you thousands.” Let that sit. Then show them how listings done right drive high-margin traffic that doesn't require ad spend or ongoing PPC budgets.


Explain the Compounding ROI

Unlike ads that stop when the budget runs dry, listings build trust and momentum. Every week their info is accurate, they climb the search rankings. They get more impressions. More clicks. More calls. The result? More payments, more volume, and higher retention because customers can actually find and trust them.


Bundle It. Don’t Discount It.

Want to sweeten the deal? Include listing management in your broader offering—but never downplay its value. Say: 'We’ll include listing management as part of your local growth suite. It’s $149 on its own, but bundled with review gen and SEO, it becomes your visibility engine.' Now you’re creating value, not cutting cost.


Close With Confidence

Listing management isn’t a maybe. It’s a must. And at $149/month, it’s one of the easiest ROI conversations you’ll ever have. You’re not selling a service. You are selling:
- 5 to 10 more leads per week
- Better Google visibility
- Fewer missed calls
- And yes—more transactions processed
Because when your merchant’s info is right, their revenue flows right with it.


The Bottom Line

Listing management isn’t about syncing data. It’s about stacking dollars. Every inaccurate listing is costing your merchant in missed traffic, trust, and transactions. When you frame it around what they stand to gain—not what it costs—you win the sale and position yourself as a true revenue consultant.


Want More?

Want more content like this, built just for merchant services pros and digital marketers? We’re dropping insights like this every week inside our exclusive Facebook and LinkedIn groups. Join the conversation, get real-time sales tips, and share what’s working in the field. Click the link to join the tribe—because your mind’s not right ‘til your site is!

If this helped you sharpen your pitch, like and share it with your team or someone in the trenches. Let’s help each other win.

February 20, 2026
NASHVILLE, TN — [2/20/2026] — Evolv, a leader in payment processing and digital marketing solutions, is proud to announce a strategic partnership with Intersect Technology Group, an Atlanta-based advisory and AI integration firm dedicated to helping community and regional banks transform artificial intelligence initiatives into measurable, ROI-driven outcomes.  Through this partnership, Evolv and Intersect Technology Group will work together to equip financial institutions with practical, scalable AI strategies that drive operational efficiency, strengthen customer engagement, and deliver tangible business results. “We are honored to continue expanding our impact within the financial services sector,” said Sheila Wyatt , Regional President of Strategic Partnerships for Evolv Nashville. “Our partnership with Intersect Technology Group reflects our commitment to delivering secure, innovative solutions that empower banks with advanced AI capabilities while strengthening financial institutions and the customers they serve. Backed by decades of industry expertise, we are accelerating innovation to help our partners stay ahead in an increasingly digital world.” “Community and regional banks are under increasing pressure to turn AI ambition into measurable results, and that’s exactly where Intersect Technology Group delivers,” said Rob Spessard , Co-Founder and CEO of Intersect Technology Group. “Our approach is hands-on, outcome-driven, and built around each institution’s existing teams, data, and technology partners. By aligning strategy, governance, and execution, we help banks move beyond fragmented initiatives to scalable solutions that improve efficiency, strengthen customer engagement, and generate real ROI. We’re especially excited about our collaboration with Evolv, which represents a powerful step forward in expanding innovation, accelerating client impact, and bringing even greater value to the institutions we serve. We believe AI should be practical, accountable, and transformative — and we’re proud to guide our clients every step of that journey.” Together, Evolv and Intersect Technology Group are aligning payments innovation with AI-driven strategy to help financial institutions modernize with confidence. By combining Evolv’s expertise in payment acceptance solutions and digital growth strategies with Intersects advisory leadership in AI governance and implementation, the partnership creates a comprehensive framework for banks seeking both technological advancement and measurable performance improvement. About Intersect Technology Group Intersect Technology Group is a boutique, Atlanta-based advisory and AI integration firm focused on helping community and regional banks turn disconnected AI efforts into strategic, ROI-driven outcomes. The firm works directly with internal teams and external vendors to transform AI, automation, and data investments into measurable business value. Through hands-on execution and strategic alignment, Intersect ensures institutions move beyond experimentation to scalable, accountable innovation. About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers a comprehensive range of products including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com.
January 13, 2026
Allan Noe Shares Strategic Insights on Growth and Partnerships on the Merchant Sales Podcast
December 10, 2025
Cash Transactions Selects Evolv as Exclusive Partner for Merchant Processing and Digital Marketing
December 9, 2025
Q & A with Allan Noe of Evolv, Austin Hoffman of VIV on Inc.5000 Ranking
September 12, 2025
September 12, 2025 Newburgh, IN — Evolv , a leader in payment acceptance solutions serving more than 18,000 businesses and processing over $6 billion annually, is proud to announce that Treascent LLC has selected Evolv as their exclusive P referred Provider for Merchant Services and Digital Marketing. This partnership represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. Through this partnership, Treascent's financial institutions and businesses will gain access to Evolv’s customizable merchant services and marketing strategies—helping them better serve their business customers while unlocking new opportunities for growth. “Treascent is thrilled to partner with Evolv to provide merchant processing and innovative digital solutions alongside our treasury strategies,” said Laura Wetherell, President of Treascent. “As fintechs and big banks increasingly capture the commercial opportunities of community financial institutions, the right merchant processing and digital tools are essential. With aligned values, this partnership equips Treascent’s bank and credit union clients with solutions to deepen commercial relationships, grow deposits, and create meaningful opportunities for local business clients and the communities they serve. I’m particularly discerning when it comes to merchant processing and banking partnerships, and I’m confident that, together, Treascent’s strategies and Evolv’s digital solutions will help community financial institutions protect their markets, strengthen client relationships, and unlock new opportunities. I can’t wait to see the impact this collaboration will bring!” “We’re proud to be named the exclusive preferred provider for merchant services and digital marketing by Treascent LLC,” said Allan Noe, CEO of Evolv. “Financial institutions are the backbone of local business communities, and through this partnership with Treascent LLC, we’re delivering innovative and adaptable solutions that enhance the payment experience while supporting sustainable growth. This collaboration underscores our mutual commitment to empowering institutions with the tools they need to thrive.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About Treascent LLC Treascent LLC is dedicated to helping community banks and local credit unions create lasting, positive impact. These institutions and their teams serve as the backbone of thriving communities, supporting small businesses and fostering local economic growth. By strengthening business and financial institution relationships, Treascent enables clients to drive economic development, create opportunities, and build resilience across neighborhoods. Through tailored treasury and cash management programs, Treascent helps organizations unlock their full potential, strengthen relationships, and achieve sustainable growth.
August 12, 2025
Newburgh, IN August 12, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Evolv is No. 2,534 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. In addition, placed 157 in financial services and 21 in Indiana. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia. “Earning a spot on the Inc. 5000 list for the first time and ranking 2,534 is a proud milestone for our team. For a 27-year-old company, this recognition affirms that innovation, resilience, and a commitment to our customers continue to drive real growth. We’re honored to stand alongside so many inspiring businesses and look forward to building on this momentum," said Allan Noe, CEO & President of Evolv. This year’s Inc. 5000 honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market. Among the top 500 companies on the list, the median three-year revenue growth rate reached 1,552 percent, and those companies have collectively added more than 48,678 jobs to the U.S. economy over the past three years. For the full list, company profiles, and a searchable database by industry and location, visit: www.inc.com/inc5000 . “Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . Methodology Companies on the 2025 Inc. 5000 are ranked according to percentage revenue growth from 2021 to 2024. To qualify, companies must have been founded and generating revenue by March 31, 2021. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2024. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2024 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com .
August 8, 2025
Evolv has partnered with Connecticut Irrigation Contractors Association as the Member Benefit Partner for Payment Acceptance and Digital Marketing solutions!
July 21, 2025
Evolv has partnered with National Precast Concrete Association as the Preferred Provider for Payment Acceptance and Digital Marketing solutions!
July 18, 2025
DeNovo Treasury Selects Evolv as Exclusive Preferred Provider for Merchant Services and Digital Marketing July 18, 2025 Newburgh, IN — Evolv , a leader in payment acceptance solutions serving more than 18,000 businesses and processing over $6 billion annually, is proud to announce that DeNovo Treasury has selected Evolv as their exclusive preferred provider for Merchant Services and Digital Marketing. This partnership represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. Through this collaboration, DeNovo Treasury’s partner banks and credit unions will gain access to Evolv’s customizable merchant services and marketing strategies—helping them better serve their business customers while unlocking new opportunities for growth. “Partnering with Evolv represents a pivotal moment for DeNovo Treasury,” said Will K. Grace, CEO and Managing Director of DeNovo Treasury. “Their bespoke, customizable approach to merchant services mirrors our own philosophy of meeting community financial institutions exactly where they are in their growth journey. Just as we tailor our Treasury Management solutions to each institution’s unique needs, Evolv delivers personalized merchant services that adapt to their clients’ specific requirements. This shared commitment to customized service makes us natural partners in empowering community banks and credit unions to better serve their business customers.” “We’re honored that DeNovo Treasury has chosen Evolv as their exclusive partner for merchant services and digital marketing,” said Allan Noe, CEO of Evolv. “Community banks and credit unions play a vital role in serving local businesses, and together with DeNovo, we’re bringing them innovative, flexible solutions that elevate the payment experience and drive long‑term growth. This partnership reflects our shared commitment to meeting institutions where they are and helping them succeed.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About DeNovo Treasury DeNovo Treasury specializes in delivering comprehensive treasury management consulting and technology solutions to community financial institutions, helping them stay competitive and drive long‑term growth.
July 16, 2025
Evolv has partnered with Missouri Restaurant Association as the Preferred Partner for Digital Marketing solutions!
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