Social Commerce: How Does It Work and What Are Its Benefits
May 17, 2022
With more than 4.48 billion users of social media, it's no surprise that businesses are increasingly using social media to sell their products and services. But what is social commerce, and why should you care? In this blog post, we'll define social commerce, discuss the benefits of using it for your business, and give you some tips on how to get started. Read on to learn more.
What Is Social Commerce?
Social commerce refers to the use of social media platforms to facilitate online transactions. The process can include anything from buying on a social media platform to using social media for research and product discovery. Social commerce has become a popular way for businesses to reach their target audiences and boost sales in recent years.
How Does Social Commerce Work?
There are various ways that businesses can use social media for social commerce. One common method is to embed e-commerce capabilities into social media platforms like Facebook, Instagram, and Snapchat. It allows businesses to turn their social media pages into virtual storefronts where customers can browse and purchase products without leaving the platform.
Another way businesses can use social media for social commerce is by using it to drive traffic to their website or brick-and-mortar store. Companies can share links to products or sales on social media or run ads that target potential customers based on their location, interests, and demographic information.
The Benefits of Using Social Commerce for Businesses
Social commerce is a crucial strategy for businesses that want to succeed in the digital age. It allows businesses to build relationships with their customers and create a community around their brand.
Social commerce can be a powerful tool for driving sales and fostering customer loyalty when done correctly. Some of the benefits of using social commerce include:
-Increased reach and engagement
-Improved customer service and support
-Greater customer loyalty
-Increased sales and ROI
-Improved SEO ranking
-Improved brand awareness
-Lower customer acquisition costs
How to Get Started with Social Commerce
If you're interested in using social commerce to boost your sales, there are a few things you need to do to get started.
- Choose the right social media platform for your business.
- Embed shopping functionality into your social media pages
- Use social media to drive traffic to your website.
- Create compelling social media content
Bottom Line
Social commerce is the future of online sales. It's a way for businesses to connect with customers on a more personal level. It allows customers to buy what they want without ever leaving their favorite social media platform. If you're not already using social commerce, now is the time to start. Evolv can help you get set up and started on the right path to increased sales and customer loyalty. Contact us today to learn more about how we can help your business grow with social commerce.
Evolv has partnered with The Maine Landscape & Nursery Association as the Preferred Partner for Payment Acceptance and Digital Marketing solutions!
Newburgh, IN – June 17, 2026 – Evolv Inc. and Fran Metrics are proud to announce a new integration that brings payment data and franchise performance analytics together in one seamless solution. The partnership gives franchisors and franchisees greater visibility into their business while simplifying royalty payment collection and reporting. By connecting Evolv Inc's processing platform with the Fran Metrics reporting engine, franchise organizations can automate the flow of payment data, eliminate manual processes, and gain deeper insight into the performance of every location. "At Evolv, we're always looking for ways to help businesses operate more efficiently and make better decisions," said Joe Oglesby, Partner at Evolv Inc . "Our integration with Fran Metrics gives franchise organizations access to powerful data and automation that reduces complexity and provides a clearer picture of their overall performance." "Our mission has always been to provide franchise brands with meaningful business intelligence that drives growth," said Jason West-McReynolds, Founder of Fran Metrics . "Partnering with Evolv Inc. allows us to bring critical payment information into the reporting process, helping franchise organizations make smarter, data-driven decisions." Key Benefits of the Integration Automated royalty payment collection and reconciliation Reduced manual data entry and administrative work Real-time synchronization of payment data Greater financial visibility across franchise locations Simplified reporting and improved performance insights About Evolv Inc. Founded in 1998, Evolv Inc. helps businesses increase sales, reduce costs, and mitigate risk through innovative payment acceptance solutions and business technology. Processing more than $7 billion annually and supporting over 18,000 businesses nationwide, Evolv delivers solutions designed to simplify operations and support long-term growth. About Fran Metrics Fran Metrics is a franchise analytics and performance platform that empowers franchisors and franchisees with centralized reporting and actionable business intelligence. By turning operational and financial data into meaningful insights, Fran Metrics helps franchise organizations improve performance and drive growth. For More Information Evolv Inc. Joe Oglesby joglesby@poweredbyevolv.com Fran Metrics Jason West-McReynolds jason@franmetrics.net
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NASHVILLE, TN — [2/20/2026] — Evolv, a leader in payment processing and digital marketing solutions, is proud to announce a strategic partnership with Intersect Technology Group, an Atlanta-based advisory and AI integration firm dedicated to helping community and regional banks transform artificial intelligence initiatives into measurable, ROI-driven outcomes. Through this partnership, Evolv and Intersect Technology Group will work together to equip financial institutions with practical, scalable AI strategies that drive operational efficiency, strengthen customer engagement, and deliver tangible business results. “We are honored to continue expanding our impact within the financial services sector,” said Sheila Wyatt , Regional President of Strategic Partnerships for Evolv Nashville. “Our partnership with Intersect Technology Group reflects our commitment to delivering secure, innovative solutions that empower banks with advanced AI capabilities while strengthening financial institutions and the customers they serve. Backed by decades of industry expertise, we are accelerating innovation to help our partners stay ahead in an increasingly digital world.” “Community and regional banks are under increasing pressure to turn AI ambition into measurable results, and that’s exactly where Intersect Technology Group delivers,” said Rob Spessard , Co-Founder and CEO of Intersect Technology Group. “Our approach is hands-on, outcome-driven, and built around each institution’s existing teams, data, and technology partners. By aligning strategy, governance, and execution, we help banks move beyond fragmented initiatives to scalable solutions that improve efficiency, strengthen customer engagement, and generate real ROI. We’re especially excited about our collaboration with Evolv, which represents a powerful step forward in expanding innovation, accelerating client impact, and bringing even greater value to the institutions we serve. We believe AI should be practical, accountable, and transformative — and we’re proud to guide our clients every step of that journey.” Together, Evolv and Intersect Technology Group are aligning payments innovation with AI-driven strategy to help financial institutions modernize with confidence. By combining Evolv’s expertise in payment acceptance solutions and digital growth strategies with Intersects advisory leadership in AI governance and implementation, the partnership creates a comprehensive framework for banks seeking both technological advancement and measurable performance improvement. About Intersect Technology Group Intersect Technology Group is a boutique, Atlanta-based advisory and AI integration firm focused on helping community and regional banks turn disconnected AI efforts into strategic, ROI-driven outcomes. The firm works directly with internal teams and external vendors to transform AI, automation, and data investments into measurable business value. Through hands-on execution and strategic alignment, Intersect ensures institutions move beyond experimentation to scalable, accountable innovation. About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers a comprehensive range of products including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com.
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September 12, 2025 Newburgh, IN — Evolv , a leader in payment acceptance solutions serving more than 18,000 businesses and processing over $6 billion annually, is proud to announce that Treascent LLC has selected Evolv as their exclusive P referred Provider for Merchant Services and Digital Marketing. This partnership represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. Through this partnership, Treascent's financial institutions and businesses will gain access to Evolv’s customizable merchant services and marketing strategies—helping them better serve their business customers while unlocking new opportunities for growth. “Treascent is thrilled to partner with Evolv to provide merchant processing and innovative digital solutions alongside our treasury strategies,” said Laura Wetherell, President of Treascent. “As fintechs and big banks increasingly capture the commercial opportunities of community financial institutions, the right merchant processing and digital tools are essential. With aligned values, this partnership equips Treascent’s bank and credit union clients with solutions to deepen commercial relationships, grow deposits, and create meaningful opportunities for local business clients and the communities they serve. I’m particularly discerning when it comes to merchant processing and banking partnerships, and I’m confident that, together, Treascent’s strategies and Evolv’s digital solutions will help community financial institutions protect their markets, strengthen client relationships, and unlock new opportunities. I can’t wait to see the impact this collaboration will bring!” “We’re proud to be named the exclusive preferred provider for merchant services and digital marketing by Treascent LLC,” said Allan Noe, CEO of Evolv. “Financial institutions are the backbone of local business communities, and through this partnership with Treascent LLC, we’re delivering innovative and adaptable solutions that enhance the payment experience while supporting sustainable growth. This collaboration underscores our mutual commitment to empowering institutions with the tools they need to thrive.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About Treascent LLC Treascent LLC is dedicated to helping community banks and local credit unions create lasting, positive impact. These institutions and their teams serve as the backbone of thriving communities, supporting small businesses and fostering local economic growth. By strengthening business and financial institution relationships, Treascent enables clients to drive economic development, create opportunities, and build resilience across neighborhoods. Through tailored treasury and cash management programs, Treascent helps organizations unlock their full potential, strengthen relationships, and achieve sustainable growth.
