Crushing Costly Mistakes Killing E-Commerce Growth

April 23, 2025

E-Commerce Should Be Simple. But Most Sites Blow It.

Selling online should feel like passive income. You build it, people buy, and money flows. But most merchants build it... and then nothing happens. Why? Because their site is unintentionally repelling customers. The products may be great—but the experience isn’t. And that experience is what drives—or kills—transactions.


Mistake #1: Homepage Confusion

Your homepage is your store’s front window. It should tell people exactly what you sell, why they should care, and what to do next. If your homepage is cluttered, confusing, or lacking a call-to-action (CTA), people leave. The fix? Use clear headlines, strong CTAs like 'Shop Now' or 'Book a Demo,' and declutter the space. Think like a customer, not a designer.


Mistake #2: Slow Load Times

If your site takes more than 3 seconds to load, half your visitors are already gone. Amazon found every 100ms of load time drop = 1% in sales lost. You’re not Amazon, but that rule still applies. Tools like Google PageSpeed Insights can show what’s slowing you down. Compress images, reduce scripts, and pick better hosting. Because time *is* money.


Mistake #3: Checkout Confusion

Ever get to checkout and abandon the cart because it felt like applying for a mortgage? The  same dynamics apply here. Too many required fields, unexpected fees, or poor mobile functionality kill conversions. Make it simple: guest checkout, auto-fill, upfront pricing, and multiple payment methods. PayPal, Apple Pay—give people the frictionless path to 'buy'.


Mistake #4: Weak Product Pages

Product pages should sell—period. If they only show a price and a bland description, you’re losing money. You need high-quality images (yes, more than one), benefit-focused copy, and social proof. Trust badges help. Shipping clarity helps. And video? That’s conversion rocket fuel. The goal is to make people say, 'Yep, this is exactly what I need.'


Mistake #5: No Retargeting

Let’s say someone added a $140 product to their cart and then bounced. Without retargeting, that customer is gone forever. But with retargeting ads on Meta or Google, or follow-up email/SMS flows, you can bring them back. Maybe they got distracted. Maybe they weren’t ready. Either way, you’ve got one more chance to close.


Mistake #6: No Mobile Optimization

60–70% of traffic is mobile. So if your checkout button is tiny, your images take forever to load, or your fonts look like ants—you’re losing sales. Responsive design isn’t optional. It’s essential. Test your site on multiple devices and prioritize ease of use on every screen.


Mistake #7: No On-Site SEO

If no one can find your products on Google, they can’t buy them. Product and category pages should be optimized with keywords people actually search for. Meta titles, meta descriptions, image alt tags—Everything matters. They help search engines understand what you sell and send buyers your way.


Mistake #8: No Customer Service Options

If customers can’t get questions answered fast, they’ll bounce. Live chat tools like Tidio or Intercom increase trust and conversion. At minimum, have a working contact form, clear FAQ, and a visible way to get in touch with you. Bonus points for automated chatbots with smart responses.


Mistake #9: Not Capturing Emails

Traffic without data is wasted opportunity. Most people won’t buy on their first visit, but if you grab an email, you can follow up forever. Use pop-ups (the good kind) that offer 10% off, a free guide, or early access. Then automate your email flows—welcome, abandon cart, win-back, promotions. It’s eCommerce 101!


Mistake #10: No Trust Signals

People are skeptical. So if your site has zero reviews, no visible security, and your layout feels 2008… they’re bouncing. Add SSL (visible lock icon), show real reviews, feature return policies and secure payment options. Let people know they’re safe spending money with you.


Payments Pros: This Is Where You Shine

Every problem above leads to one outcome: fewer completed transactions. As a merchant services pro, your job is to drive more volume, reduce friction, and improve trust. A clean, optimized eCommerce site directly increases swipes, clicks, invoices paid, and subscriptions billed. This is not just a 'nice-to-have.' It’s a revenue multiplier—for them *and* for your residuals.


The Bottom Line

Fixing a broken site isn’t just a favor—it’s a strategy. E-commerce isn’t about flashy design—it’s about clarity, trust, speed, and function. When the flow works, the volume flows. If you want to help your merchants grow, retain more customers, and reduce chargebacks—start here. Audit the site. Spot the friction. Solve it. Then watch the transactions pile up.


February 20, 2026
NASHVILLE, TN — [2/20/2026] — Evolv, a leader in payment processing and digital marketing solutions, is proud to announce a strategic partnership with Intersect Technology Group, an Atlanta-based advisory and AI integration firm dedicated to helping community and regional banks transform artificial intelligence initiatives into measurable, ROI-driven outcomes.  Through this partnership, Evolv and Intersect Technology Group will work together to equip financial institutions with practical, scalable AI strategies that drive operational efficiency, strengthen customer engagement, and deliver tangible business results. “We are honored to continue expanding our impact within the financial services sector,” said Sheila Wyatt , Regional President of Strategic Partnerships for Evolv Nashville. “Our partnership with Intersect Technology Group reflects our commitment to delivering secure, innovative solutions that empower banks with advanced AI capabilities while strengthening financial institutions and the customers they serve. Backed by decades of industry expertise, we are accelerating innovation to help our partners stay ahead in an increasingly digital world.” “Community and regional banks are under increasing pressure to turn AI ambition into measurable results, and that’s exactly where Intersect Technology Group delivers,” said Rob Spessard , Co-Founder and CEO of Intersect Technology Group. “Our approach is hands-on, outcome-driven, and built around each institution’s existing teams, data, and technology partners. By aligning strategy, governance, and execution, we help banks move beyond fragmented initiatives to scalable solutions that improve efficiency, strengthen customer engagement, and generate real ROI. We’re especially excited about our collaboration with Evolv, which represents a powerful step forward in expanding innovation, accelerating client impact, and bringing even greater value to the institutions we serve. We believe AI should be practical, accountable, and transformative — and we’re proud to guide our clients every step of that journey.” Together, Evolv and Intersect Technology Group are aligning payments innovation with AI-driven strategy to help financial institutions modernize with confidence. By combining Evolv’s expertise in payment acceptance solutions and digital growth strategies with Intersects advisory leadership in AI governance and implementation, the partnership creates a comprehensive framework for banks seeking both technological advancement and measurable performance improvement. About Intersect Technology Group Intersect Technology Group is a boutique, Atlanta-based advisory and AI integration firm focused on helping community and regional banks turn disconnected AI efforts into strategic, ROI-driven outcomes. The firm works directly with internal teams and external vendors to transform AI, automation, and data investments into measurable business value. Through hands-on execution and strategic alignment, Intersect ensures institutions move beyond experimentation to scalable, accountable innovation. About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers a comprehensive range of products including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com.
January 13, 2026
Allan Noe Shares Strategic Insights on Growth and Partnerships on the Merchant Sales Podcast
December 10, 2025
Cash Transactions Selects Evolv as Exclusive Partner for Merchant Processing and Digital Marketing
December 9, 2025
Q & A with Allan Noe of Evolv, Austin Hoffman of VIV on Inc.5000 Ranking
September 12, 2025
September 12, 2025 Newburgh, IN — Evolv , a leader in payment acceptance solutions serving more than 18,000 businesses and processing over $6 billion annually, is proud to announce that Treascent LLC has selected Evolv as their exclusive P referred Provider for Merchant Services and Digital Marketing. This partnership represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. Through this partnership, Treascent's financial institutions and businesses will gain access to Evolv’s customizable merchant services and marketing strategies—helping them better serve their business customers while unlocking new opportunities for growth. “Treascent is thrilled to partner with Evolv to provide merchant processing and innovative digital solutions alongside our treasury strategies,” said Laura Wetherell, President of Treascent. “As fintechs and big banks increasingly capture the commercial opportunities of community financial institutions, the right merchant processing and digital tools are essential. With aligned values, this partnership equips Treascent’s bank and credit union clients with solutions to deepen commercial relationships, grow deposits, and create meaningful opportunities for local business clients and the communities they serve. I’m particularly discerning when it comes to merchant processing and banking partnerships, and I’m confident that, together, Treascent’s strategies and Evolv’s digital solutions will help community financial institutions protect their markets, strengthen client relationships, and unlock new opportunities. I can’t wait to see the impact this collaboration will bring!” “We’re proud to be named the exclusive preferred provider for merchant services and digital marketing by Treascent LLC,” said Allan Noe, CEO of Evolv. “Financial institutions are the backbone of local business communities, and through this partnership with Treascent LLC, we’re delivering innovative and adaptable solutions that enhance the payment experience while supporting sustainable growth. This collaboration underscores our mutual commitment to empowering institutions with the tools they need to thrive.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About Treascent LLC Treascent LLC is dedicated to helping community banks and local credit unions create lasting, positive impact. These institutions and their teams serve as the backbone of thriving communities, supporting small businesses and fostering local economic growth. By strengthening business and financial institution relationships, Treascent enables clients to drive economic development, create opportunities, and build resilience across neighborhoods. Through tailored treasury and cash management programs, Treascent helps organizations unlock their full potential, strengthen relationships, and achieve sustainable growth.
August 12, 2025
Newburgh, IN August 12, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Evolv is No. 2,534 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. In addition, placed 157 in financial services and 21 in Indiana. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia. “Earning a spot on the Inc. 5000 list for the first time and ranking 2,534 is a proud milestone for our team. For a 27-year-old company, this recognition affirms that innovation, resilience, and a commitment to our customers continue to drive real growth. We’re honored to stand alongside so many inspiring businesses and look forward to building on this momentum," said Allan Noe, CEO & President of Evolv. This year’s Inc. 5000 honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market. Among the top 500 companies on the list, the median three-year revenue growth rate reached 1,552 percent, and those companies have collectively added more than 48,678 jobs to the U.S. economy over the past three years. For the full list, company profiles, and a searchable database by industry and location, visit: www.inc.com/inc5000 . “Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . Methodology Companies on the 2025 Inc. 5000 are ranked according to percentage revenue growth from 2021 to 2024. To qualify, companies must have been founded and generating revenue by March 31, 2021. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2024. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2024 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com .
August 8, 2025
Evolv has partnered with Connecticut Irrigation Contractors Association as the Member Benefit Partner for Payment Acceptance and Digital Marketing solutions!
July 21, 2025
Evolv has partnered with National Precast Concrete Association as the Preferred Provider for Payment Acceptance and Digital Marketing solutions!
July 18, 2025
DeNovo Treasury Selects Evolv as Exclusive Preferred Provider for Merchant Services and Digital Marketing July 18, 2025 Newburgh, IN — Evolv , a leader in payment acceptance solutions serving more than 18,000 businesses and processing over $6 billion annually, is proud to announce that DeNovo Treasury has selected Evolv as their exclusive preferred provider for Merchant Services and Digital Marketing. This partnership represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. Through this collaboration, DeNovo Treasury’s partner banks and credit unions will gain access to Evolv’s customizable merchant services and marketing strategies—helping them better serve their business customers while unlocking new opportunities for growth. “Partnering with Evolv represents a pivotal moment for DeNovo Treasury,” said Will K. Grace, CEO and Managing Director of DeNovo Treasury. “Their bespoke, customizable approach to merchant services mirrors our own philosophy of meeting community financial institutions exactly where they are in their growth journey. Just as we tailor our Treasury Management solutions to each institution’s unique needs, Evolv delivers personalized merchant services that adapt to their clients’ specific requirements. This shared commitment to customized service makes us natural partners in empowering community banks and credit unions to better serve their business customers.” “We’re honored that DeNovo Treasury has chosen Evolv as their exclusive partner for merchant services and digital marketing,” said Allan Noe, CEO of Evolv. “Community banks and credit unions play a vital role in serving local businesses, and together with DeNovo, we’re bringing them innovative, flexible solutions that elevate the payment experience and drive long‑term growth. This partnership reflects our shared commitment to meeting institutions where they are and helping them succeed.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About DeNovo Treasury DeNovo Treasury specializes in delivering comprehensive treasury management consulting and technology solutions to community financial institutions, helping them stay competitive and drive long‑term growth.
July 16, 2025
Evolv has partnered with Missouri Restaurant Association as the Preferred Partner for Digital Marketing solutions!
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