We're Preparing Your Business for the Future of AI Search

July 1, 2025

Don't have time to read the blog? Listen to it below!

We're automatically adding something called llm.txt to all your published websites. That means your business is now better positioned to show up accurately in AI search results - and you don't have to lift a finger.

The way people search for businesses is changing fast. Instead of just typing into Google, more and more of your potential customers are asking ChatGPT, Claude, or Perplexity questions like "What's the best pizza place near me?" or "Who can fix my car's air conditioning?" or "Where should I get my hair cut?"

When they do that, you want to make sure AI tools have the right information about your business. That's exactly what we're helping you with.

What's llm.txt, and why should you care?

Think of llm.txt as your business card for AI tools. You know how you have a perfectly crafted elevator pitch ready when someone asks what you do? llm.txt is like that, but for artificial intelligence.

AI tools are incredibly smart, but they're only as good as the information they can find about your business. Without llm.txt, when someone asks an AI tool about businesses like yours, it might pull random text from your website - maybe a footer, a navigation menu, or some technical code that doesn't actually tell your story.

With llm.txt, we're giving AI tools a clear, organized guide to what your business is really about.

How this helps your business right now

Picture this scenario: A potential customer is researching local businesses using ChatGPT. They ask, "Can you recommend a good chiropractor in my area and tell me what others think of them?"

Without llm.txt, the AI might give them outdated information, confusing details, or completely miss mentioning your business altogether. It might say something generic like "There are several chiropractors in the area" without actually helping the person understand what makes your business special.

But with llm.txt in place, the AI can accurately describe your patient experiences, mention your services, and even direct them to your appointment booking page.

What we're doing behind the scenes (so you don't have to)

Every single time we publish updates to your website, we now automatically create and updates an llm.txt file. Here's what goes into it:

All your important pages - We include your services pages, menu, hours, location information, about page, and any other content that helps tell your story. If you run a bakery, we make sure your specialty cakes are included. If you're a mechanic, your repair services are featured. If you have multiple locations, we include all of them.

Your best descriptions - Remember those page titles and meta descriptions we spent time crafting together? We use those because they're already written in your voice and capture what each page is really about. If we haven't written meta descriptions for some pages yet, we'll use your page titles instead.

Only your published, quality content - We're smart about what we include. Draft pages, hidden content, and pages you've marked as "don't show in search results" won't be part of your llm.txt file. We only share the content you're proud to have representing your business.

This all happens automatically. Every time we both make changes to your site and publish them, your llm.txt file gets updated too.

Why this gives your business a competitive advantage

Most businesses still don't have llm.txt files. But your website does. That means when potential customers use AI tools to research local businesses, you're starting with a significant advantage. While your competitors' information might show up as jumbled website code or outdated details, your business will be presented clearly and professionally.

AI tools are becoming the new Yellow Pages, but smarter. When someone asks "Who are the best pizza places near me?" or "I need my plumbing fixed - who should I call?" or "Where can I get a good haircut?", you want your business to not just appear in the results, but to be described accurately and compellingly.

With llm.txt, AI tools can:

  • Present your services clearly and in your own words
  • Direct people to the most relevant pages on your website - like your menu, booking page, or contact information
  • Include up-to-date information about what you offer, your hours, and location
  • Represent your business the way you want it represented

Common questions

"Will this affect my regular Google search rankings?" Not at all. llm.txt works alongside your existing search optimization, not instead of it.

"Do I need to maintain or update this myself?"  Nope! Every time we make changes to your website content and publish those changes, your llm.txt file automatically updates to match.

"What if I don't want certain pages included?"  If you've marked any pages as "no index" (meaning you don't want them showing up in search results), they won't be included in your llm.txt file either. You have full control over what content is public.

Ready to see how your business shows up in AI search? Visit your website and add /llms.txt to the end of the URL. That's your business information, perfectly formatted for the AI-powered internet.

August 12, 2025
Newburgh, IN August 12, 2025 – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced that Evolv is No. 2,534 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. In addition, placed 157 in financial services and 21 in Indiana. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Past honorees include companies such as Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, and Patagonia. “Earning a spot on the Inc. 5000 list for the first time and ranking 2,534 is a proud milestone for our team. For a 27-year-old company, this recognition affirms that innovation, resilience, and a commitment to our customers continue to drive real growth. We’re honored to stand alongside so many inspiring businesses and look forward to building on this momentum," said Allan Noe, CEO & President of Evolv. This year’s Inc. 5000 honorees have demonstrated exceptional growth while navigating economic uncertainty, inflationary pressure, and a fluctuating labor market. Among the top 500 companies on the list, the median three-year revenue growth rate reached 1,552 percent, and those companies have collectively added more than 48,678 jobs to the U.S. economy over the past three years. For the full list, company profiles, and a searchable database by industry and location, visit: www.inc.com/inc5000 . “Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . Methodology Companies on the 2025 Inc. 5000 are ranked according to percentage revenue growth from 2021 to 2024. To qualify, companies must have been founded and generating revenue by March 31, 2021. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2024. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2024 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com .
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DeNovo Treasury Selects Evolv as Exclusive Preferred Provider for Merchant Services and Digital Marketing July 18, 2025 Newburgh, IN — Evolv , a leader in payment acceptance solutions serving more than 18,000 businesses and processing over $6 billion annually, is proud to announce that DeNovo Treasury has selected Evolv as their exclusive preferred provider for Merchant Services and Digital Marketing. This partnership represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. Through this collaboration, DeNovo Treasury’s partner banks and credit unions will gain access to Evolv’s customizable merchant services and marketing strategies—helping them better serve their business customers while unlocking new opportunities for growth. “Partnering with Evolv represents a pivotal moment for DeNovo Treasury,” said Will K. Grace, CEO and Managing Director of DeNovo Treasury. “Their bespoke, customizable approach to merchant services mirrors our own philosophy of meeting community financial institutions exactly where they are in their growth journey. Just as we tailor our Treasury Management solutions to each institution’s unique needs, Evolv delivers personalized merchant services that adapt to their clients’ specific requirements. This shared commitment to customized service makes us natural partners in empowering community banks and credit unions to better serve their business customers.” “We’re honored that DeNovo Treasury has chosen Evolv as their exclusive partner for merchant services and digital marketing,” said Allan Noe, CEO of Evolv. “Community banks and credit unions play a vital role in serving local businesses, and together with DeNovo, we’re bringing them innovative, flexible solutions that elevate the payment experience and drive long‑term growth. This partnership reflects our shared commitment to meeting institutions where they are and helping them succeed.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About DeNovo Treasury DeNovo Treasury specializes in delivering comprehensive treasury management consulting and technology solutions to community financial institutions, helping them stay competitive and drive long‑term growth.
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Evolv and Valor Celebrate Existing Partnership in Payment Innovation May 22, 2025 — Newburgh, Indiana — Evolv, a leading provider of advanced payment acceptance solutions, is proud to spotlight its ongoing partnership with Valor PayTech, a premier point-of-sale (POS) technology provider. Since forming their strategic alliance in September 2021, the companies have collaborated to deliver powerful, customized payment solutions under the brand name EvolvPay, empowering merchants with seamless, cutting-edge technology. Founded in 1998, Evolv has built a reputation for helping merchants increase sales, reduce costs, and mitigate risk. Through its extensive network of banks, associations, and sales offices, Evolv delivers comprehensive payment products—including point-of-sale systems, gateways, and terminals. In 2017, Evolv further expanded its value proposition by investing in VIV, a digital marketing agency, allowing the company to offer integrated web development, social media management, and advertising services.  Valor PayTech, a trailblazer in POS technology, brings global expertise with more than $2 billion in processed transactions, over 110 shopping cart integrations, and more than 250,000 connected devices worldwide. Known for tailoring their solutions to each processor’s requirements, Valor provides merchants with flexible and forward-thinking payment technologies that evolve with industry trends. “Valor has been more than just a technology partner—they’ve been a vital contributor to our growth,” said Allan Noe, CEO & President at Evolv. “By sponsoring our annual sales summit as a Platinum Partner for the past several years, they’ve not only supported our team but also deepened our understanding of their platform. This collaboration allows us to offer a fully branded, customized solution—EvolvPay—tailored specifically to the needs of our merchant clients.” Eric Bernstein, CEO of Valor PayTech, added: “Evolv represents everything we value in a partner—customer-focused, growth-minded, and fearless when it comes to innovation. Working together, we’ve been able to bring a truly customized and scalable solution to market, and it’s exciting to see how EvolvPay continues to raise the bar for what’s possible in payment technology.” Through shared innovation and mutual commitment to excellence, the Evolv–Valor partnership continues to redefine what’s possible in the payment landscape. Together, the companies are delivering superior technology, exceptional service, and unmatched value to partners and merchants alike. For more information about Evolv, visit: https://www.poweredbyevolv.com For more information about Valor PayTech, visit: https://valorpaytech.com
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Join the Evolution in Payments. Dejavoo and Evolv: Where Innovation Meets Expertise MINEOLA, NY, UNITED STATES, March 11, 2025 / EINPresswire.com / -- Dejavoo , a global leader in payment technology, and Evolv , a trusted name in payment acceptance solutions since 1998, today announced the formalization of their strategic partnership. This collaboration is already transforming the payment landscape through unprecedented integration, enhanced merchant services, and cutting-edge technology. Now, Dejavoo and Evolv are launching the 'Power in Partnership' campaign to celebrate this remarkable partnership and highlight their shared commitment to innovation and excellence. The alliance merges Evolv's extensive industry expertise with Dejavoo's future-ready hardware and software capabilities, providing a seamless, secure, and efficient payment experience. Merchants of all sectors and sizes can now take advantage of reliable, user-friendly payment solutions customized to their evolving needs, fostering measurable growth and operational success. Through this strategic initiative, Dejavoo and Evolv reaffirm their dedication to driving long-term success by combining innovation with trusted expertise in a rapidly evolving payments ecosystem. "Since partnering with Dejavoo, Evolv has been able to close deals with merchants more efficiently, thanks to Dejavoo's innovative, user-friendly, and highly reliable payment systems," said Allan Noe, CEO & President of Evolv. "Our clients immediately recognize the value of integrated solutions that work effortlessly from day one." "Evolv shares our vision of empowering businesses with seamless and secure payment solutions," said Mony Zenou, Founder and CEO of Dejavoo. "By working together, we provide our partners and their merchants with the tools they need to thrive in today's fast-paced market while preparing them for tomorrow's payment challenges." Join the Evolution in Payments. Why partner with us? • Seamless Integration: From hardware to software, our solutions work together perfectly. • Enhanced Reliability: Backed by two industry leaders with decades of combined experience. • Future-Ready Technology: Stay ahead of the competition with the latest payment innovations. • Exceptional Support: Access comprehensive resources from both Dejavoo and Evolv. Ready to Transform Your Payment Experience? Join the growing network of businesses that trust Dejavoo and Evolv to deliver cutting-edge payment solutions that drive growth and enhance customer satisfaction. Together, we're not just processing payments—we're building the future of commerce. Dejavoo and Evolv: Where Innovation Meets Expertise About Dejavoo Dejavoo delivers smart and secure payment solutions for businesses, combining innovative technology with seamless integration. Dejavoo's offerings include the iPOSpays omni-commerce gateway, cloud POS systems, fast and secure integrations, and flexible alternative payment options like Buy Now, Pay Later and digital wallets. With advanced Android and Linux terminal lines, Dejavoo ensures reliable, in-person transactions tailored to merchants' needs. Backed by a global network of ISOs, ISVs, and resellers, we empower businesses to thrive with industry-leading point-of-sale technology and personalized support. Explore how Dejavoo can elevate your business at https://dejavoo.io About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to provide cutting-edge payment acceptance solutions. As a multi-processor sales office, Evolv offers a comprehensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded its offerings by investing in VIV, a digital marketing agency, which enhanced its portfolio to include website development, social media management, and paid advertising services. Committed to increasing sales, reducing costs, and mitigating risks for merchants and partners, Evolv continues to drive innovation in the payment industry. For more information, visit https://www.poweredbyevolv.com
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Evolv, a leading provider of payment acceptance solutions serving over 16,000 businesses and processing $6 billion annually, has announced the launch of Evolv Central Florida , a strategic expansion aimed at strengthening its distribution capabilities and leadership. This new regional office marks a significant step in Evolv’s commitment to delivering innovative payment solutions and driving substantial growth. Derek Saunders, Regional President of Evolv Central Florida, emphasized the shared vision that led to this expansion. “I first met Allan [Noe, Evolv CEO] over 15 years ago while working in the ISO channel at NPC/Vantiv, supporting ISOs in their growth and success. The most successful businesses—large or small—are built on strong relationships, delivering value, and always putting clients first. That’s the very DNA of Evolv. Partnering with Allan and the Evolv team to bring this vision to life in Central Florida was an easy decision. At Evolv Central Florida, we are committed to fostering meaningful partnerships and uplifting the communities we serve, always operating with a ‘give first’ mentality.” Evolv CEO Allan Noe echoed the significance of this expansion in furthering the company’s mission. “This collaboration allows us to leverage our combined strengths to deliver innovative solutions that empower merchants to succeed in an ever-evolving marketplace. At Evolv, building lasting partnerships is at the heart of what we do, and expanding our presence in Florida is an exciting milestone that enables us to serve merchants in the region more effectively.” With the launch of Evolv Central Florida, the company continues to expand its reach, reinforcing its position as a trusted partner for businesses seeking cutting-edge payment solutions and unparalleled service.  About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services like website development, social media management, and paid advertising to its portfolio. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com .
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