Jeff Cotrell & Bill Luyk

Evolv Great Lakes Regional President and Regional Vice President

Jeff and Bill are dynamic leaders in the financial services industry, bringing decades (more years than either of them cares to admit) of combined expertise to Evolv Great Lakes. With a shared passion for business growth and innovation, they have dedicated their careers to empowering entrepreneurs and independent sales professionals to achieve financial success. Jeff’s deep-rooted understanding of the payments industry combined with Bill’s strategic leadership and extensive experience in business solutions, make them a formidable team committed to driving transformative results for their teams, partners, and clients.

Jeff focuses on mentoring sales professionals, refining sales strategies, and scaling high-performing teams. His journey from sales executive to an industry leader has equipped him with invaluable insights into building and sustaining teams with a growth focused culture. 

Bill has a track record of leading large-scale business development initiatives, expanding client portfolios, and implementing financial solutions that drive efficiency and profitability. With experience leading teams, he has consistently demonstrated his ability to foster leadership, create innovative solutions, and mentor professionals looking to advance their careers in the payments industry. 

Together, Bill and Jeff are building Evolv Great Lakes into a powerhouse for sales professionals. They are committed to providing cutting-edge technology, exceptional support, and a true partnership model that helps their teams and sales partners scale their businesses and increase profitability.  Their leadership represents a new chapter, ensuring that the next generation of payment professionals has the tools, guidance, and opportunities to thrive.