Google Ads: 3 Types of Google Ads Campaigns to Kickstart Your Digital Marketing

June 24, 2022

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Google Ads is an advertising service. It allows businesses to bid for advertising space on various Google platforms. It is a pay-per-click service, meaning advertisers pay Google per impression on the ads. 

An ad campaign is a group of advertisements that convey the same message. Some of the Google Ads campaigns you should consider when marketing your business online are: 

Search Campaigns

Search campaigns let advertisers use text ads on Google search results. They use targeted marketing. This means when someone searches for the product or service you're offering, they can view yours. It is a great way to get new leads for your business and drive traffic to your website. 

A search campaign will be beneficial with the right  keywords and key phrases . It is also easy to set up and cost-effective. 

Video Campaigns

Have you ever wondered why ads pop up while watching a video on YouTube? They're part of video ad campaigns. 

This type of Campaign lets businesses advertise on video platforms provided by Google. As with search ads, you can target a specific audience. Alternatively, you can advertise to the general public. Doing so will help you increase your brand awareness. 

Display Campaigns

Display campaigns are the most common Google Ads campaigns. They involve the use of visuals to capture an audience's attention. Yes. That includes the images usually displayed on websites as advertisements. 

Since Google has a  vast network of websites , display ads help you reach a larger audience, including those from apps and video platforms. In turn, you get more potential leads for your business. 

They also help you instill a memorable brand image in prospective customers' minds.

Marketing has never been easier with Google Ads. The various features, such as analytics, let you tune your marketing strategy to get maximum results with minimum effort.  Contact us  today for your digital marketing needs. 

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