How to Optimize Your Website for Local SEO & Drive More Traffic
March 10, 2025
How to Get More Local Customers with Simple Website Fixes
Ever searched for a coffee shop or a plumber near you and picked the one that popped up first? That’s local SEO in action. If your business isn’t showing up when people search for what you offer in your area, you’re leaving money on the table.
Here’s the deal—46% of all Google searches are for local businesses. And 76% of people who search for something nearby visit a business that same day. If you’re not showing up, your competitors are.
But don’t worry—fixing this is easier than you think. Let’s break down how to optimize your website for local SEO so you can attract more customers without spending a fortune on ads.
Step 1: Set Up (and Optimize) Your Google Business Profile
If you do only one thing from this list, make it this: Claim and optimize your Google Business Profile (GBP).
Your GBP (formerly Google My Business) is what makes you show up on Google Maps and in the Local Pack (those top three businesses that show up when someone searches for a service nearby).
How to Get Your GBP Right:
- Claim your business at Google Business Profile.
- Make sure your business name, address, and phone number (NAP) match exactly everywhere online.
- Pick the right business categories (Google allows multiple).
- Write a compelling business description with relevant keywords.
- Upload high-quality photos of your location, products, or services.
- Keep your hours updated, especially during holidays.
- Get customer reviews and always respond to them.
Why this works: Your Google Business Profile is what makes your business visible when people search locally. If it’s optimized, you’re way more likely to show up in Google’s Local Pack.
Step 2: Use Local Keywords on Your Website
If you want Google to know where you are and what you do, you’ve got to say it—on your website.
Where to Add Local Keywords:
- Page Titles & Meta Descriptions – Instead of “Best Roofing Services,” try “Best Roofing Services in Denver.”
- Headings & Content – Naturally work in your city or neighborhood (e.g., “Proudly serving Chicago for over 10 years”).
- Image Alt Text – Instead of “storefront,” use “Austin coffee shop with outdoor seating.”
- Footer – Include your full business name, address, and phone number (NAP).
Pro Tip: Use free tools like Google Keyword Planner to find high-traffic local search terms.
Step 3: Create Location-Specific Pages
If your business serves multiple locations, don’t just list all the cities on one page. Instead, create a separate page for each location.
Example: A law firm with offices in Dallas, Austin, and Houston should have:
- yourlawfirm.com/dallas
- yourlawfirm.com/austin
- yourlawfirm.com/houston
Each page should include:
- A unique description of your services in that area
- Customer testimonials from local clients
- A Google Maps embed of your location
- Location-specific FAQs
Why this works: Google ranks individual location pages higher than generic service pages.
Step 4: Get Your Business Listed Everywhere (Citations Matter)
Google trusts businesses that are mentioned consistently across the web. These mentions (called citations) help you rank better in local searches.
Where to List Your Business:
- Google Business Profile (you already did this, right?)
- Yelp
- Bing Places
- Facebook Business
- Apple Maps
- Industry-specific directories (e.g., Avvo for lawyers, ZocDoc for doctors)
Why this works: The more Google sees your business info online, the more legit you look. Just make sure your NAP info is exactly the same on every listing.
Step 5: Make Sure Your Website is Mobile-Friendly
Fact: 60% of local searches happen on mobile phones.
If someone finds your site but has to zoom in to read text, pinch to scroll, or wait forever for it to load, they’ll bounce fast.
Mobile Optimization Checklist:
- Use a responsive design that adjusts to any screen size.
- Make sure your site loads in under 3 seconds (test it here).
- Keep buttons big and easy to tap.
- Reduce popups that block the screen.
Why this matters: Google ranks fast, mobile-friendly websites higher in search results.
Step 6: Get More Reviews (They Help You Rank)
If two businesses offer the same service, but one has tons of great reviews and the other has none, which one would you choose? Exactly.
How to Get More Reviews:
- Ask happy customers for reviews right after a purchase or service.
- Send a follow-up email or text with a direct link to your review page.
- Offer a small discount or incentive for leaving a review.
- Reply to every review—good or bad.
Why this works: Reviews build trust and help you rank higher in search results.
Step 7: Add Local Schema Markup (For SEO Nerds)
Okay, this one is a little technical—but it’s worth it. Schema markup is code that helps Google understand your business details faster.
How to Add Schema Markup:
- Use Google’s Structured Data Markup Helper to generate schema code.
- Add Local Business Schema to your homepage.
- Include your review ratings, address, phone number, and business type in the code.
Why this works: Schema markup helps Google understand what your business does, which improves your rankings.
Step 8: Create Content That Attracts Local Customers
If you want to dominate local search, create content for your community.
Ideas for Local Content:
- Local event guides – “Top 10 Fall Festivals in Nashville.”
- Customer success stories – “How We Helped a Denver Business Save 30% on Web Design.”
- Local service pages – “Best Roofing Services in Atlanta – What You Need to Know.”
Why this works: Google loves helpful, local content—and so do customers.
Final Thoughts: Get More Local Customers (Without Ads)
You don’t need a massive marketing budget to get more local customers. You just need to tell Google who you are, where you are, and what you do—clearly and consistently.
Quick Recap:
- Claim & optimize your Google Business Profile.
- Use local keywords throughout your website.
- Create separate pages for each location.
- List your business on directories (Yelp, Facebook, Bing).
- Make your website mobile-friendly.
- Encourage more customer reviews.
- Use schema markup to help Google understand your business.
- Publish local content to attract nearby customers.
Follow these steps, and you’ll rank higher in search results, drive more traffic, and get more customers—without spending a dime on ads.
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Evolv has partnered with California Pest Management Association as the Preferred Partner for Digital Marketing solutions!
Join the Evolution in Payments. Dejavoo and Evolv: Where Innovation Meets Expertise MINEOLA, NY, UNITED STATES, March 11, 2025 / EINPresswire.com / -- Dejavoo , a global leader in payment technology, and Evolv , a trusted name in payment acceptance solutions since 1998, today announced the formalization of their strategic partnership. This collaboration is already transforming the payment landscape through unprecedented integration, enhanced merchant services, and cutting-edge technology. Now, Dejavoo and Evolv are launching the 'Power in Partnership' campaign to celebrate this remarkable partnership and highlight their shared commitment to innovation and excellence. The alliance merges Evolv's extensive industry expertise with Dejavoo's future-ready hardware and software capabilities, providing a seamless, secure, and efficient payment experience. Merchants of all sectors and sizes can now take advantage of reliable, user-friendly payment solutions customized to their evolving needs, fostering measurable growth and operational success. Through this strategic initiative, Dejavoo and Evolv reaffirm their dedication to driving long-term success by combining innovation with trusted expertise in a rapidly evolving payments ecosystem. "Since partnering with Dejavoo, Evolv has been able to close deals with merchants more efficiently, thanks to Dejavoo's innovative, user-friendly, and highly reliable payment systems," said Allan Noe, CEO & President of Evolv. "Our clients immediately recognize the value of integrated solutions that work effortlessly from day one." "Evolv shares our vision of empowering businesses with seamless and secure payment solutions," said Mony Zenou, Founder and CEO of Dejavoo. "By working together, we provide our partners and their merchants with the tools they need to thrive in today's fast-paced market while preparing them for tomorrow's payment challenges." Join the Evolution in Payments. Why partner with us? • Seamless Integration: From hardware to software, our solutions work together perfectly. • Enhanced Reliability: Backed by two industry leaders with decades of combined experience. • Future-Ready Technology: Stay ahead of the competition with the latest payment innovations. • Exceptional Support: Access comprehensive resources from both Dejavoo and Evolv. Ready to Transform Your Payment Experience? Join the growing network of businesses that trust Dejavoo and Evolv to deliver cutting-edge payment solutions that drive growth and enhance customer satisfaction. Together, we're not just processing payments—we're building the future of commerce. Dejavoo and Evolv: Where Innovation Meets Expertise About Dejavoo Dejavoo delivers smart and secure payment solutions for businesses, combining innovative technology with seamless integration. Dejavoo's offerings include the iPOSpays omni-commerce gateway, cloud POS systems, fast and secure integrations, and flexible alternative payment options like Buy Now, Pay Later and digital wallets. With advanced Android and Linux terminal lines, Dejavoo ensures reliable, in-person transactions tailored to merchants' needs. Backed by a global network of ISOs, ISVs, and resellers, we empower businesses to thrive with industry-leading point-of-sale technology and personalized support. Explore how Dejavoo can elevate your business at https://dejavoo.io About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to provide cutting-edge payment acceptance solutions. As a multi-processor sales office, Evolv offers a comprehensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded its offerings by investing in VIV, a digital marketing agency, which enhanced its portfolio to include website development, social media management, and paid advertising services. Committed to increasing sales, reducing costs, and mitigating risks for merchants and partners, Evolv continues to drive innovation in the payment industry. For more information, visit https://www.poweredbyevolv.com
Evolv, a leading provider of payment acceptance solutions serving over 16,000 businesses and processing $6 billion annually, has announced the launch of Evolv Central Florida , a strategic expansion aimed at strengthening its distribution capabilities and leadership. This new regional office marks a significant step in Evolv’s commitment to delivering innovative payment solutions and driving substantial growth. Derek Saunders, Regional President of Evolv Central Florida, emphasized the shared vision that led to this expansion. “I first met Allan [Noe, Evolv CEO] over 15 years ago while working in the ISO channel at NPC/Vantiv, supporting ISOs in their growth and success. The most successful businesses—large or small—are built on strong relationships, delivering value, and always putting clients first. That’s the very DNA of Evolv. Partnering with Allan and the Evolv team to bring this vision to life in Central Florida was an easy decision. At Evolv Central Florida, we are committed to fostering meaningful partnerships and uplifting the communities we serve, always operating with a ‘give first’ mentality.” Evolv CEO Allan Noe echoed the significance of this expansion in furthering the company’s mission. “This collaboration allows us to leverage our combined strengths to deliver innovative solutions that empower merchants to succeed in an ever-evolving marketplace. At Evolv, building lasting partnerships is at the heart of what we do, and expanding our presence in Florida is an exciting milestone that enables us to serve merchants in the region more effectively.” With the launch of Evolv Central Florida, the company continues to expand its reach, reinforcing its position as a trusted partner for businesses seeking cutting-edge payment solutions and unparalleled service. About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services like website development, social media management, and paid advertising to its portfolio. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com .
Evolv has partnered with National Tile Contractors Association as the Preferred Provider for Payment Acceptance and Digital Marketing solutions!
Evolv, a leader in payment acceptance solutions serving over 16,000 businesses and processing $6 billion annually, is proud to announce its new partnership with Community Bankers Association (CBA) of Georgia. This collaboration represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. “We are proud to be the preferred vendor for the Community Bankers Association of Georgia, supporting the growth and success of our community banks across the state.” said Sheila Wyatt, Regional President of Strategic Partnerships at Evolv-Nashville. “Our commitment to providing tailored, cutting-edge solutions ensures that CBA members can continue delivering exceptional service to their customers. Together, we can shape the future of banking in Georgia!” Allan Noe, CEO of Evolv, also shared his excitement: "Evolv is excited to partner with CBA to offer a superior Merchant Services program to their partner banks. This initiative underscores our commitment to providing innovative solutions for community banks and their depositors. This partnership reflects our shared values of customer-first service and fostering long-term growth. Together, we look forward to enhancing the payment experience for businesses and empowering banks to better serve their customers." “CBA is excited to partner with Evolv to offer Merchant Services programs to our member banks,” stated John McNair, President & CEO of the Community Bankers Association of Georgia (CBA). “Their dedication to building relationships through outstanding customer service and a strong commitment to supporting community banks makes them an ideal partner.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About Community Bankers Association of Georgia CBA is one of the strongest community banking associations in the U.S. with approximately 125 member banks and 150 vendor partners. CBA offers services in three distinct areas: Legislative, Professional Development and Member Services. CBA is the only organization in Georgia that exclusively represents the interests of community banks. For more information, visit www.cbaofga.com.
Evolv, a leader in payment acceptance solutions serving over 16,000 businesses and processing $6 billion annually, is proud to announce its new partnership with United Bankers Bank (UBB), a Minnesota-based financial institution. This collaboration represents a significant milestone in advancing innovative payment solutions and fostering growth within the banking industry. “I’m thrilled to collaborate with UBB to deliver a concierge-style, white-glove Merchant Services program for their banks,” said Nellie Schlacter, Director of Strategic Partnerships at Evolv. “At Evolv, we strive to enhance the bank customer’s experience, leaving them in a better place than where we found them. As a former banker, I am passionate about empowering bankers to build even stronger relationships with their customers.” Allan Noe, CEO of Evolv, also shared his excitement: "Evolv is excited to partner with United Bankers Bank to offer a superior Merchant Services program to their partner banks. This initiative underscores our commitment to providing innovative solutions for community banks and their depositors. This partnership reflects our shared values of customer-first service and fostering long-term growth. Together, we look forward to enhancing the payment experience for businesses and empowering banks to better serve their customers." John Peterson, Executive Vice President and Chief Marketing Officer of UBB, highlighted the significance of this collaboration: “United Bankers Bank (UBB) is thrilled to partner with Evolv for our Merchant Services program. Their dedication to building partnerships through excellent customer service and unwavering commitment to supporting community banks made them an ideal partner for us. We look forward to a successful partnership ahead.” About Evolv Founded in 1998, Evolv partners with banks, associations, and sales offices to deliver cutting-edge payment acceptance solutions. Operating as a multi-processor sales office, Evolv offers an extensive range of products, including point-of-sale systems, gateways, and payment terminals. In 2017, the company expanded by investing in VIV, a digital marketing agency, adding services such as website development, social media management, and paid advertising. Evolv remains dedicated to increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About United Bankers Bank United Bankers Bank (UBB) is the nation’s first bankers’ bank, providing a full suite of correspondent banking solutions to over 1,000 community banks throughout the United States. UBB is committed to empowering community banks with innovative financial services and solutions. For more information, please visit www.ubb.com .
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Evolv expands with acquisition of EnzoPay Evolv, a leader in payment acceptance solutions serving over 16,000 businesses and processing $6 billion in annual transactions, is thrilled to announce its acquisition of Virginia-based EnzoPay. This strategic move marks a major milestone, as EnzoPay transitions to operate as Evolv Mid-Atlantic. The acquisition strengthens Evolv's distribution network and leadership position, paving the way for innovative payment solutions and accelerated growth in the Mid-Atlantic region. Steve Harler, Chief Executive Officer at EnzoPay, shared his perspective on the partnership: “Before EnzoPay became an ISO of Evolv three years ago, I built and sold two ISOs, each requiring significant back-office capital. We chose Evolv for their shared services model, which allowed us to focus exclusively on sales and partnership development. Within three years, we achieved revenue milestones that had previously taken me six years to reach with my other ISOs. This success is directly tied to Evolv’s exceptional back-office support and access to industry-leading platforms like TSYS, Fiserv, and FIS. The opportunity to collaborate with Evolv’s leadership team, especially CEO Allan Noe, who shares a growth-oriented vision, was the perfect complement to our journey.” Allan Noe, Chief Executive Officer of Evolv, expressed enthusiasm for the acquisition: “We are excited to welcome EnzoPay to the Evolv family. This partnership represents an exciting chapter in our growth strategy as we expand our reach and capabilities. EnzoPay’s proven track record and deep understanding of the payment landscape align perfectly with Evolv’s vision. Together, we are poised to accelerate growth in the region and deliver even more innovative solutions to our clients.” This acquisition underscores Evolv’s commitment to empowering businesses with cutting-edge payment solutions and setting a new standard in the payment processing industry. About Evolv Since 1998, Evolv has partnered with banks, associations, and sales offices to deliver top-tier payment acceptance solutions. As a multi-processor sales office, Evolv provides a robust lineup of products, including point-of-sale systems, gateways, terminals, and other payment acceptance solutions. In 2017, Evolv expanded its offerings by investing in VIV, a growing digital marketing agency, now offering solutions such as website development, social media management, and paid advertising. Evolv is dedicated to its mission: increasing sales, reducing costs, and mitigating risks for merchants and partners. For more information, visit poweredbyevolv.com . About EnzoPay “Our decision to join the Evolv family was a very easy one. After three years of being an ISO of Evolv, we realized that a business partnership with Evolv was the natural next step. With our rebrand and launch of Evolv Mid-Atlantic, we will be focusing on major growth in Virginia, DC, Maryland, and New Jersey. Evolv Mid-Atlantic will also have a strong focus in software integrations, bank partnerships, and helping associations monetize their platform. This is the most excited I have been in my eighteen-year payments career." Said CEO Steve Harler of EnzoPay.
Evolv is proud to partner with the Arkansas Hospitality Association as an Endorsed Service Provider for Digital Marketing solutions!
Evolv has partnered with Iowa Restaurant Association as an Endorsed Member Benefit Partner for Digital Marketing solutions!
